"Although some might be good, others bad and the rest ugly. "
Good campaigns - this are the direct campaigns, straight forward and very precise.
Above is another campaign creatively executed, but also not to mention its tie to the channel 4 advert video. due to the similarity, this advert might be mistaken for another similar (in this case channel 4) but its edginess would have people interested to see where it ends which would lead back to the brand/company airing their name at the end of the advert video.
Above is an example of a good campaign that is straight forward and precise and not to mention the cleverly thought idea that required a little or no budget as they have taken advantage of the news broadcasting across the globe. The achievement for this campaign went beyond intended attainment for both awareness and estimated fund raising.
